AutoRiga — used car trading platform with leasing and an AI selection tool

AutoRiga is one of the largest used car dealers in Riga — a fleet of more than 150 cars at all times, with around 300 listings currently in the public catalogue. For a business of this profile, the website isn’t a business card but the primary sales tool: people search for a car, calculate leasing, and submit an application without ever leaving the page.

The site is built precisely around this journey. A catalogue with filters by make, model, price, year, body type, transmission, and fuel type lets you narrow several hundred cars down to a few matching ones quickly. Every car shows not just the price but also a monthly payment “from … EUR/month” — the buyer immediately sees the real load on their budget, not just the total sum.

Leasing is a separate cornerstone of the site. A calculator on the page lets you play with the amount, term, and payment yourself, while the application form checks the options with no commitment. The task here is as much psychological as it is technical: reduce the fear of applying and make the first step as easy as possible.

The most interesting part is the AI car-selection tool — a visitor describes their needs, and the system suggests suitable options from the catalogue. This is exactly the direction we’re taking with all our projects: not AI as a buzzword, but a concrete tool that shortens the path from “I’m looking for something” to a specific car.

Additionally, the site offers comparison, favourites, a blog, a review flow, and conversion mechanics — such as a prize wheel at purchase. The site is in two languages, Latvian and Russian, and is adapted primarily for mobile users, since most car searches happen right from the phone.