INCATE developed two digital campaign websites with different goals and user journeys — The Happening photography competition and the Neredzi? Neapdzen! road safety campaign. Each digital experience was tailored to the campaign's specific content, visual identity and desired user actions.
Campaign websites have a different purpose from traditional corporate websites. They need to capture attention quickly, communicate a clear message and guide visitors towards a specific action.
For Balcia-related projects, INCATE developed two campaign websites with distinctly different content and user journeys — The Happening photography competition and the Neredzi? Neapdzen! road safety campaign.
The Happening was created as a visually driven photography competition website where visitors can explore the competition concept, theme, participation rules, prizes and results.
An important part of the project was creating a clear participant journey — from discovering the competition to submitting an entry. The website explains how participants can enter and submit their photographs via Picter or Instagram.
As photography is at the heart of the campaign, visual content plays a central role in the website experience. The content is structured to make the competition concept and participation process easy to understand across both desktop and mobile devices.
Neredzi? Neapdzen! is a CSDD road safety campaign involving several partners, including Balcia, the State Police and Circle K.
The campaign website developed by INCATE brings together the campaign’s key message, statistics, video content and practical expert advice in a single digital experience.
The opening section introduces visitors to the campaign through its main visual, followed by road safety statistics and campaign video content. Dedicated interactive sections present advice from psychologist Laine Diržininka and motorsport professional Roberts Rode, helping communicate road safety information in a practical and accessible way.
The Neredzi? Neapdzen! website goes beyond raising awareness. It also includes a dedicated section encouraging companies to participate in the campaign by ordering warning stickers.
Visitors can access information about the stickers, pricing and downloadable PDF materials in one place. This allows the campaign website not only to communicate its social message but also to guide visitors towards a specific action.
The two projects demonstrate how different digital campaign experiences can be.
The Happening focuses on visual storytelling, photography and participant engagement, while Neredzi? Neapdzen!focuses on public awareness, expert content and encouraging companies to participate in a road safety initiative.
For both projects, INCATE developed a digital experience tailored to the specific campaign goal, with the website structure, content presentation and user journey designed around the desired user action.
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