Traffic that doesn’t convert isn’t the goal, and rankings nobody sees don’t matter either — but you need both to get to the outcome that actually counts: qualified visitors finding you through search and taking action once they arrive. Our SEO work covers the technical foundation, the content strategy, and the ongoing tuning that search rankings actually depend on.
We build SEO into every website we develop from the prototype stage, which means our SEO services for existing sites often start by fixing structural issues a plugin alone can’t solve — before moving on to the strategy work that builds long-term visibility.
A full technical, content, and backlink audit of your current site — not just a list of red flags from an automated tool, but a prioritized breakdown of what’s actually costing you rankings and what to fix first.
Site speed, crawlability, structured data, mobile usability, and indexing issues — the technical foundation that search engines actually evaluate, diagnosed and fixed, not just flagged in a report.
Search terms your actual customers use, weighed against competition and intent, so content targets what people are searching for and what’s realistic to rank for — not just what sounds impressive in a strategy deck.
What’s working for the sites already ranking above you, and where the real opportunities are to outrank them — informed by data, not guesswork.
Rankings shift as algorithms update and competitors adjust their own strategy. We track performance continuously and adjust the approach instead of delivering a report once and disappearing.
Businesses whose site isn’t showing up where their customers are searching — whether that’s a new site that needs visibility from scratch, or an established one that’s lost ground to competitors, changed platforms, or simply been neglected for a while. We work with clients across the Baltic states, Ukraine, and beyond, on WordPress, WooCommerce, Laravel, and other platforms.
SEO isn’t a separate department bolted onto our development work — the people building your site and the people optimizing it for search are the same team, which means the technical foundation is right from the start instead of needing to be retrofitted.
We report on what actually matters to your business, not just rankings for their own sake, and we stay engaged as an ongoing part of the relationship, because SEO is a discipline that keeps paying off with attention, not something you finish once.
SEO optimization is the work that helps a website or online store appear higher in Google search results. It includes technical organization, content optimization, and keyword analysis to make the page understandable to both users and search engines.
The first changes are usually noticeable within 2-3 months, while stable and sustainable results are achieved within 6-12 months. SEO is a long-term job – only those who do not work honestly promise quick results.
Costs depend on the size of the site, competition in the industry, and type of work — a one-time audit will cost less than long-term cooperation. We prepare an individual offer for each project after an initial analysis.
No, and no honest SEO will promise that. Google rankings depend on algorithms, competition, and many other factors. We work with real data and measurable improvements, not empty promises.
Online stores are more technically complex — with hundreds or thousands of product pages, filters, categories, and risks of duplicate content. Therefore, WooCommerce SEO requires special attention to URL structure, filter indexing, internal links, and page load speed.
Yes, WordPress is an SEO-friendly platform by nature. But without proper configuration — heading structure, metadata, speed, and indexing settings — its potential often goes untapped.
Yes. Laravel-based solutions are usually fully customized, so SEO is also done individually – with technical audits, custom metadata and URL solutions, performance optimization, and proper indexing control.
Technical SEO includes page speed, structured data, indexing and crawling issues, and error and redirect management. Without a solid technical foundation, even good content won’t deliver the expected results.
No. Google algorithms change, competitors evolve, and content becomes outdated over time. That’s why we recommend a long-term partnership with regular results analysis, position monitoring, and strategy adjustments.
Yes. We analyze the competition, select priority keywords, optimize existing texts, and provide recommendations for creating new content — so that the content meets both user needs and Google’s requirements.
Yes. We regularly perform SEO audits and optimization for pages and stores that are not built by INCATE. First, we assess the technical condition, then prepare a prioritized work plan.
Cooperation usually begins with a technical SEO audit and competitive analysis. This allows us to understand the real situation, find the biggest problems, and create a clear, prioritized work plan.
Full frontend development and technical optimization for one of the largest jewellery e-commerce stores in the Baltics, built on OpenCart — including performance optimization, Core Web Vitals, accessibility, technical SEO and GA4 analytics.
The WordPress website for web-TV channel Riga Revival TV: a video gallery with individual pages, a live section, a donation flow, and two languages in a cinematic design.