A website is only as good as the business result it produces. At INCATE, every project starts with the same question, asked before any design or code gets touched: what is this site actually for? Generating qualified leads is a different job than running an online store, publishing editorial content, or onboarding new users into a product. Once we know the answer, the right platform, structure, and content plan follow from it — instead of being decided by habit.
That’s also why we don’t build on a single platform by default. Our team works across WordPress, Webflow, Framer, Statamic, and Laravel, and we pick the one that matches your speed, scalability, content, and budget requirements — not the one we happen to be fastest at typing. In practice that means a site that loads quickly, ranks well, is easy for your own team to update, and is built to bring in leads and sales rather than simply exist online.
There’s no universal “best” platform, only the right fit for a specific project. Some sites live or die by how easily a marketing team can edit content; others need raw backend performance, tight security, or the ability to ship a campaign page in days rather than weeks. Here’s how we think about each option we work with — including when we’d point you toward something else entirely.
WordPress still runs a large share of the web, and for good reason: it’s mature, endlessly extensible, and puts real editorial control in the hands of people who aren’t developers. We use it for corporate sites, content-heavy platforms, blogs, and full WooCommerce stores. The difference between a WordPress build that ages well and one that turns into a maintenance headache usually comes down to discipline — we keep the plugin list lean, write our own custom functionality instead of stacking add-ons, and structure every field through Advanced Custom Fields so editing feels predictable rather than fragile. Multilingual setups through Polylang, performance tuning, and a clean SEO foundation are standard here, not optional extras. If your team needs to manage content independently and you want the depth of the largest CMS ecosystem in the world behind you, WordPress is usually the right call.
Webflow trades a traditional backend for visual development: fast to launch, clean semantic code under the hood, and a CMS that marketing teams can genuinely use without looping in a developer for every change. It’s a strong fit for startups, agencies, and brands that want a distinctive, custom-designed site without the overhead of managing server infrastructure. You get pixel-precise design control and hosting that just works, along with animation and interaction options that would take far longer to hand-code elsewhere. We reach for Webflow when design quality and time to market outweigh the need for complex custom logic — and we structure the CMS collections carefully so the site stays easy to grow, not just easy to launch.
Framer is built for speed, both in the sites it produces and in how quickly we can get one live. It’s our default choice for landing pages, product launches, and campaign pages where the priority is a polished page shipped in days, not weeks. The output is fast and mobile-first from the first deploy, animation is native to the tool rather than bolted on afterward, and updating copy or a hero image later takes minutes, not a support ticket. When the goal is one sharp, focused, conversion-ready page rather than a sprawling content site, Framer is usually the answer.
Statamic is a flat-file CMS built on top of Laravel, and it solves a specific problem well: sites that need genuinely flexible, well-organized content without the overhead and attack surface of a traditional database. Content lives as files, which means it’s fast to serve, straightforward to secure, and easy to version alongside the rest of the codebase. It suits projects with strict performance or security requirements, or teams who want the day-to-day comfort of a modern CMS sitting on top of Laravel-grade engineering underneath. If you want that combination — a solid backend and comfortable editing — it’s worth considering before reaching for a heavier CMS.
Some projects aren’t really websites — they’re applications with a browser interface. When a template-based CMS can’t cover the logic you need, we build from scratch on Laravel: client portals, dashboards, booking and reservation systems, and integrations with CRM or ERP software. Laravel gives us a modern, well-tested foundation to build exactly what your process requires, instead of working around the limits of a platform that was never meant for the job. If users log into your site, data moves between systems, and the business logic behind the screens is the actual product, this is the path that holds up.
The process runs in six stages, and we keep each one visible to you rather than disappearing for weeks at a time.
That’s the outline. Here’s what actually happens at each stage.
Everything begins with brief and discovery: we ask about your goals, your audience, what your competitors are doing well and poorly, and any functional requirements that aren’t negotiable. This is also where we settle on the technology and lock the scope — get this stage right, and nothing has to be rebuilt later because of a decision made too early. From there we move into structure and prototyping, mapping the sitemap, page hierarchy, and key user flows so the logic of the site is already solid before anyone opens a design file.
Design comes next, and we review it with you before a single line of production code is written — changing a layout on screen is cheap; changing it mid-build is not. Once the direction is locked in, development runs on a staging environment with regular demos, so you’re watching real progress instead of waiting for a reveal at the end.
Before anything goes live we run a full testing pass: load speed, responsiveness across devices, cross-browser behavior, form and integration checks, and SEO markup. Launch and support come last — a carefully managed deployment, close monitoring in the days right after go-live, and an ongoing relationship for whatever the site needs next, whether that’s a fix, a new feature, or a redesign a year down the line.
The platform changes from project to project. These fundamentals don’t:
None of this is billed as an upgrade. It’s the baseline every project starts from.
Most of our clients are businesses across the Baltic states and Ukraine, and that footprint keeps growing beyond it: e-commerce brands, service companies, media and publishing projects, and B2B firms with longer, more complex sales cycles. What connects them isn’t the industry — it’s that none of them want a website that simply exists. They want one that does a job.
That covers a few different starting points. Some clients are building from zero and need everything — strategy, design, and development — handled end to end. Others are sitting on an old, slow, or outgrown platform and need a proper migration rather than another patch. And some already have a site that basically works but has hit its ceiling: it needs to load faster, support more languages, integrate with a new system, or finally meet current SEO standards. We’re particularly useful in the last two cases, where the cost of getting it wrong the first time with a cheap, templated build tends to show up later — as slow pages, duplicate content issues, or a CMS nobody on the team can actually use.
Most agencies build everything on one platform and steer every client toward it, whether or not it actually fits. We don’t work that way. Because our team is genuinely comfortable across WordPress, Webflow, Framer, Statamic, and Laravel, our recommendation comes from what your project needs, not from what we’d rather not relearn. That kind of objectivity matters more than it sounds like it should — especially for a decision you’ll be living with for years.
SEO is designed in at the prototype stage, not bolted on right before launch. We track load speed and Core Web Vitals throughout the build, not just in a final report. And the code we hand over is clean and documented enough that it doesn’t quietly become someone else’s problem six months later.
We also don’t disappear after launch. From the first discovery call through go-live and everything after, we stay involved, because a website that keeps performing needs someone paying attention to it — not just someone who built it once and moved on.
The price of website development depends on the project size, functionality and design complexity. The cost of a simple business card website will be significantly lower than a corporate website with multiple languages and integrations. We always prepare an individual offer after studying your needs.
On average, website development takes between 4 and 10 weeks, depending on the size of the project. The timeframe is influenced by the speed of design approval, content preparation, and required functionality.
We build most of our websites on WordPress, a stable, flexible, and easy-to-manage platform. For more complex, fully customized solutions, we use Laravel.
Yes. All of our websites are designed so that content — texts, images, news — can be easily edited without programming knowledge. We also provide a short training session after the project is handed over.
Yes, all of our websites are fully responsive and work correctly on phones, tablets, and computers.
We build every website with a technical SEO foundation — clear structure, logical headings, fast loading, and organized metadata. If you need in-depth SEO optimization, we offer it as a separate service.
Yes. We regularly work on redesigning and modernizing existing websites — preserving the functional parts and improving design, speed, and usability.
We don’t abandon the project after it’s delivered. We offer website maintenance — regular updates, security monitoring, technical support, and development of new features.
If you have ready-made content, we will integrate it into the website. If not, we will help with planning the structure, preparing texts, and selecting images.
First, we clarify your goals and needs, then we develop the structure and design in Figma. Once the design is approved, programming, testing, and website launch begin. You are informed about every step throughout the process.
Cost depends on the site type, scope of functionality, and chosen technology — a Framer landing page and a custom WooCommerce store are very different budgets. Rather than quote a meaningless “starting from” figure, we take a short brief, understand what you actually need, and give you a precise quote and timeline. No surprises later.
It depends entirely on your goal. WordPress suits content-heavy sites and online stores where your team manages content; Webflow and Framer are excellent for fast, design-led marketing sites and landing pages; Statamic fits performance- and security-focused content sites; Laravel is for custom applications and complex logic. That’s exactly the conversation we have during the consultation — and because we build on all five, our advice is genuinely neutral.
A landing page typically starts from 1–2 weeks, a corporate site from 3–5 weeks, and a complex web application from 6–8 weeks and up. Timelines depend on scope, content readiness, and feedback speed on your side. We fix exact dates once the structure is agreed, so you’re planning against real commitments.
Yes — and it’s built into the development process, not sold as a separate add-on. Every build includes a technical SEO foundation: semantic structure, clean URLs, fast load times, responsive design, and correct meta and schema markup. If you also need ongoing content and search strategy, we can scope that separately.
Absolutely. A lot of our work is exactly this: auditing an existing site, speeding it up, extending its functionality, or migrating it to a better-suited platform. We handle migrations carefully to preserve your content, data, and — critically — your search rankings, so a platform change doesn’t cost you traffic.
Yes. We build with editors in mind, using clean custom fields and intuitive CMS structures so your team can manage content without needing a developer for every change. We also provide a handover and, if useful, a short training session so you’re comfortable from day one.
Yes. We don’t disappear at go-live. We offer technical support and ongoing development — updates, refinements, monitoring, and new features as your business grows. Many clients stay with us on a long-term basis precisely because the relationship continues past launch.
WordPress Multisite development for the CleanR environmental services group, bringing three brands into a single platform with accessibility solutions and customer portal integration.
A corporate website for the construction company Brauer Būve, built on WordPress. A professional design and a clear service structure that builds trust and helps clients quickly get in touch with the company.
A corporate website for the TRON EMS energy management platform — a B2B product that connects distributed energy assets with electricity markets. A custom design with interactive animations and multilingual support for a clear presentation of a complex technology product.