Wellpert — health and beauty products online store on WooCommerce

Wellpert is an online store for health, beauty, and wellness products — an official distributor for a range of well-known brands, from Pharmaceris and Orthomol to Iconfit and Humer. It’s a wide-assortment store with hundreds of products across dozens of categories, where shoppers can arrive with completely different intents: one is looking for a specific face cream by brand, another just wants “something for immunity.” The site’s task was to serve both.

That’s why the store is built on dual navigation. On one side — categories by need: skin and hair care, wellness, hygiene, cold and flu products, eye care, and products for children and mothers. On the other — separate brand pages, since some shoppers come to the store looking for a specific brand. Both paths lead to the same catalogue, each from its own starting point.

The second cornerstone of the site is promotions. Wellpert constantly runs discount campaigns by brand, and each one has its own page with its own offer — Pharmaceris up to -55%, Clinic Way up to -60%, and so on. This promotions system is built so new campaigns can be added quickly, without a developer, since promotions are the main sales driver in this industry.

Working around the catalogue is mechanics designed to increase repeat purchases: a loyalty programme, a wishlist, product bundles at a better price, a blog section with expert articles, and a fast AJAX search by brand or manufacturer. A caching solution is used for store performance, since in a store with a large catalogue, load speed directly affects sales.

The site is built on WooCommerce and optimized primarily for mobile users, who make up the majority of health and beauty product shoppers.