PERUZA — website for a B2B industrial automation company

PERUZA is a process engineering and equipment manufacturing company with more than 30 years of experience — it designs and builds automated equipment for the food industry, particularly fish processing, as well as intralogistics solutions. It’s a complex B2B product: the client isn’t buying an off-the-shelf product but an individually engineered production line with a long decision-making cycle. The site’s task isn’t to sell immediately, but to build trust and move potential clients toward a conversation.

The main challenge was organizing a complex offering. The company works across several industries — fish and seafood, fruit and vegetables, warehouse and shipment handling — and offers solutions for different process types. That’s why the site has dual navigation: clients can browse solutions either by their industry or by process type. An engineer and a plant manager search differently, and the site lets each one find their own path.

Trust is built through structure. The site clearly lays out a 12-phase work process from understanding requirements to delivering the solution, customer testimonials, awards received, and the number of completed projects in animated counters — everything that helps a B2B buyer understand the partner is serious and experienced. These elements are arranged on the site to work as a path of persuasion, not just information.

The site is built in English, since PERUZA’s clients are worldwide, and is structured around lead generation: calls to contact are placed where the client is ready to take the next step. A separate projects and news section maintains visibility of the company’s activity.