MBoom — website for an advertising and media company

MBoom is an advertising company that combines three business lines in one: renting advertising space in shopping centres across Latvia, advertising campaign planning, and producing the advertising materials themselves. It’s a B2B service where the client isn’t looking for a product but a partner to entrust with their brand’s visibility. The site’s task is accordingly twofold — clearly show what the company does, and move a potential client toward a conversation.

The main challenge for a company like this is that its three business lines address slightly different needs. One client is looking for a specific ad space in a shopping centre, another needs help planning a whole campaign, and a third just wants the materials produced. That’s why the site is structured so that each service is clearly separated while also showing that the company can take on the whole chain from idea to placement.

The advertising production section is where visual proof matters most. Producing advertising materials combines design and technical execution, and it’s best demonstrated through examples of the work rather than descriptions. That’s why this part is given a visually rich presentation with examples of completed work.

The entire site structure leads to contact. In B2B advertising, decisions aren’t made online but in conversation, so the site’s main conversion is an inquiry or a call — calls to action are placed where the client has just read about the service and is ready for the next step.

The site is adapted for mobile and built so the company can add new work examples and services on its own, without needing a developer.