LBveikali.lv — alcoholic beverages online store on Magento

LBveikali.lv is the online store for the Latvijas Balzams retail chain — part of the Amber Beverage Group. The catalogue brings together Rīgas Melnais Balzams, Irish whiskey, Italian wines, tequila, non-alcoholic drinks, and ready-made cocktail sets, side by side. Three languages, dozens of categories, constantly changing promotional prices.

Alcohol e-commerce differs from any other kind in that a significant part of the logic comes not from marketing but from the law. Before a visitor even sees a product, they must confirm they are of legal age. Sales only happen during specific hours, and that’s not just text in the footer — it’s a condition that has to be enforced at the moment an order is accepted. The licence number and health warning must be visible. The packaging deposit has to be calculated automatically and shown separately from the product price.

The technical foundation is Magento with a multi-store setup: a single codebase running the LV, RU, and EN versions, each with its own category structure and content blocks. Banner rotation on the homepage and category pages is managed from the admin panel without developer involvement — campaigns in this industry change faster than releases.

Cocktail sets are a story of their own. They’re not a simple product but a bundle of several items with their own pricing logic, where the buyer sees “starting from” and chooses the composition themselves. In the catalogue, they coexist with regular bottles without breaking the filters or search.

The rest is standard but essential e-commerce work: a customer profile with order history, social login, a store locator by region, a free-shipping threshold that kicks in within the cart, and analytics events that show where buyers drop off.