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Capital — website UX/UI audit and design

UX/UI audit for AS Capital's Magento online store: analysis of the purchase path, navigation, product pages, and mobile experience with prioritised improvement recommendations.

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Client

Project description

Website UX/UI audit and visual design improvements.

TYPE UX/UI audit

INDUSTRY IT and computer equipment retail / E-commerce

PLATFORM Magento

YEAR 2020

OUR SERVICES Web Design & UX/UI

Incate carried out a UX/UI audit of the client’s website and delivered recommendations to improve the user experience and visual design.

Interactive Animations Dynamic elements that reveal content while scrolling and keep the user engaged.

Mobile UX/UI Experience Interface and usability separately evaluated for the mobile version.

Prioritized UX/UI Recommendations A specific design and usability improvement prepared for each issue, prioritized by impact.

Responsive Design Looks and works great on all devices.

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What we delivered

Full purchase path analysis the audit covers the entire path from the homepage to checkout, not just individual pages.

Entire purchase path audited analysed key pages from the homepage to checkout on both desktop and mobile.

Prioritised recommendations developed prepared a structured list of improvements with rationale and impact on conversion.

Performance and mobile experience assessed checked load speed, visual hierarchy, and interface consistency.

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