Audi Latvia — a premium automaker’s local market version on the global Audi platform

Audi is one of the world’s leading premium automakers, and its corporate website is a global platform with a unified, highly standardized design and technical system across all markets. audi.lv — the official Audi Latvia website — runs on this foundation, where the global premium brand framework meets the local market: current Audi models, prices, offers, government support options, and inquiries that need to reach the right Audi representative in Latvia. The essence of the project is not to redesign the global platform, but to populate it precisely with local content while maintaining the Audi premium brand standard in every detail.

At the heart of the site is the Audi model range, which is also its main SEO value — people search for a specific Audi model, and the site needs to answer that exact query. The model section covers the entire line-up: A3, A5, A6, Q3, Q5, Q7, Q8, the sporty RS and S models, as well as the rapidly growing electric and hybrid range — e-tron GT, A6 e-tron, Q4 e-tron, and Q6 e-tron. Each model has its own page with technical data, WLTP consumption and CO₂ figures, body styles, and a call to the next step. Models can be filtered by drivetrain — fully electric, petrol and diesel, plug-in hybrids (TFSI e) — and by body style, which helps buyers quickly find the right car within a wide premium range.

Local campaigns and offers are a key part of the project. Audi Latvia regularly creates current offers — seasonal promotions, special terms for PHEV models, pre-sales of new models, service offers. Each of these has to be assembled from the global platform’s components so that it matches the Audi visual standard while speaking to the Latvian buyer with a specific price and correct legal and technical terms. In the premium segment, precision and presentation quality are especially important, as they are part of the brand promise.

A separate layer is the new and used vehicle offering. The site connects buyers with in-stock vehicles, the used Audi offering, and Audi Leasing solutions — a person can move from exploring a model to a specific available car and a monthly payment calculation. These are separate systems, but for the user they form a single path from interest to financing and a representative.

The inquiry flow is the site’s main conversion. A test drive, a price quote, contacting a representative — all forms lead into a system that routes the inquiry to the right Audi dealer or service partner. The goal is to simplify the path from a model page to a completed form as much as possible, since these inquiries are the site’s real business outcome.

Beyond sales, the site also has an extensive service and ownership section: service and maintenance, genuine spare parts and accessories, warranties, important customer information, and current service offers. There’s also a news and “Progress Stories” section that keeps the brand current and tells the story of Audi’s technology and electromobility direction. All content is built within the Audi global premium standard and adapted for the Latvian market.